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Martin Grass is Rite Aid’s chairman and chief executive officer. “It’s been tremendous for us in terms of our flex ibility because we have to travel so much in the Mid-Atlantic and the Northeast,” he says. “You don’t realize how very inefficient it is to drive to an airport, fly in an airplane, land at an airport and drive to your destination – until you’ve flown door to door in a helicopter.
“For instance, for trips to Manhattan, the drive alone from the destination airport in Teterboro, New Jersey, where most corporate airplanes land, into New York City can be done in the same time it takes us to fly directly from our Camp Hill offices to Manhattan. Using the helicopter, we easily cut that trip in half.”
The Rite Aid helicopter is used rou tinely by senior managers for travel the company considers cost effective. The average trip carries two to three people.
“I have a large briefcase,” Grass says. “I do a lot of reading. We on pur-pose didn’t put a telephone in the cabin. Flying aboard the helicopter is time that you have to get away from the telephone and interruptions and work through papers. I think it’s a complete waste to have a phone in a helicopter because, let’s face it, most of the flights are only 30 to 40 minutes. You can give up a telephone for that long. Besides, frequently, if we’re going to New York to meet with the bank or investment bankers, three or four of us will discuss everything all the way up and all the way back non-stop.
“We’ll visit suppliers and pharma ceutical manufacturers that are all over New Jersey, many of them with their own helipads (and their own heli copters), so instead of a two-, two-and-a-half-hour drive, we have a 35-minute flight.
“Our helicopter is IFR equipped and we always fly with two pilots, so we’re not limited by the weather. If you’re creative and your pilots are innovative, you can always find spots to land. We’ve been able to develop a real network of places to land and, conse quently, very few of our flights begin or end at airports. We try to stay away from airports. That’s our choice of last resort. I mean, that defeats the whole purpose of a helicopter, ” he says.
They avoid flying into airports unless their business is directly adja cent to the airport. “In Washington, DC, we go to the South Capitol helipad. In Philadelphia, it’s a helipad on the Delaware River. Of course, in New York City, there are the three helipads. We frequently find hospitals in communi ties that will let us land – that’s the case in Baltimore. Most people don’t even know that they’re there.”
Rite Aid’s new distribution center, heliport included, is in northeastern Maryland along Interstate 95 (which parallels the East Coast). “Our distribu tion management team flies there every other week from Harrisburg in about 25 minutes. It’s in a rural area and, the way the roads are, if they drove down, it’d be more than a two-hour drive down to Baltimore, then around the Beltway, and then up Interstate 95,” he says.
　
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