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So given the magnitude of the typical corporate investment in aircraft and people, the subject’s probably worth a little further study.
Consequently, on the following pages you will find illustrated some of the business practices of several of the most successful organizations in the world, and the insight of decades of their experience. You also will find the results of a J.D. Power and Associates survey of the utilization strategies employed by some of the companies operating turbine-powered aircraft in the United States. In size and flavor, these examples run the gamut. But they all have discovered how business aviation can benefit their stockholders, their customers and their employees, even those who will never see their aircraft.
Remember when the fastest way to make a copy was with carbon paper, long distance phone calls actually were considered special, travel by air was still a dress-up affair and a first class postage stamp meant your letter would be there in a few days and everybody thought that a few days was just fine?
Those days are gone. E-mail, voice mail, fax, FedEx, video conferencing, pagers, cell phones, SAT phones, cable, ATMs, the Web, coach/busi-ness/first via 28 hubs and who-knows-how-many spokes, downsizing, right sizing – “The Pacific Rim” for heav en’s sake – all rule the day.
It’s funny, but even with the quan tum advances in communications technologies over the last century, we keep relearning that there often is no more efficient or effective way to communicate with people than by talking to them, face-to-face, and then using all our senses at full gain. That means showing up, in person. To get there, more and more companies have discovered an obvious solution.
Can you imagine, in the years ahead, that competition will slow? Who will best manage the breathless pace of life in this new age? And who will master it?
Want a few hints? They’ll nearly always be flying non-stop, wherever they go. They’ll be home sooner, stressed less, and happier to boot. And they’ll tend to accomplish a little more, along the way.

Utilization Strategies
Utilization strategies combine ways how and reasons why companies operate aircraft into best practices to help guide their use as an aid to the conduct of business. Although 18 utilization strategies are illustrated below, additional facts and tactics can be found within the generic Strategy Notes included with each profile. Of course, every organization should actively study its transportation needs and consider the best and highest use of business aircraft to meet them, including, perhaps, these:
Key Employee Travel

Customer Trips

Connection-Maker

How the right person in the right place at the right time can change everything.
The full court press: Importing customers or prospective customers to boost sales.
Particularly for international travel, connecting with the airlines as an integral part of a larger transportation system.
　
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