曝光臺 注意防騙 網曝天貓店富美金盛家居專營店坑蒙拐騙欺詐消費者

and profitability by developing major markets and making
full use of all favorable opportunities, including the
Lunar New Year, Canton Fairs and high seasons for
the market; and making a series of actions to explore a
new operation model. Such actions included pushing on
with the centralized scheduling and sales management,
commencing the operation of air express, implementing
the electronic ticket and transport networking system, as
well as strengthening the strategic cooperation.
The Group staged the activities of “Year of Branded
Services Improvement Campaign” during the reporting period. Through enhanced operation management
and improved flight on-schedule rate, our passengers
were provided with more punctual and convenient
services. In addition, the Group proactively explored the
control model of service system, and strengthened the
standardization of services. We continued to optimize the
whole process and each step of services so as to improve
its service capability. Also, enhancement in both high-
end customer service and passenger load factor of first class and business class lounges together with the new
transit business of “Through Check-In (􀉓􀭃􀕑􀖵)” further
elevated our brand value and market influence.
In 2009, the Company successfully obtained a capital
injection of RMB3 billion through a non-public issue of 721,150,000 A shares to China Southern Air Holding
Company (“CSAHC”) and another non-public issue of
“Turning to 2010, given that the international
financial market is becoming stable steadily, we
expect to see a normal growth of the global
economy under the recovery. Driven by the
proactive fiscal policy and moderately easing
monetary policy, the domestic economy will
also maintain an uptrend. Besides, the PRC
government has put great efforts in economic restructuring, boosting the national income
and stimulating the domestic consumption, which will make favorable conditions for the
rapid and health development of the domestic aviation market. On top of its assurance about aviation safety, the Group will advance the
strategic transformation, strive to improve
the competitiveness and profitability, and
enhance the service standard and brand image
continuously. Our financial risk will also be
reduced through the optimization of asset and debt portfolio. The Group is confident of ongoing improvement in its operating
results.”
Si Xian Min
Chairman
CHINA SOUTHERN AIRLINES COMPANY LIMITED • ANNUAL REPORT 2009 Chairman’ 7 s Statement
721,150,000 H shares to Nan Lung Holding Limited (“Nan
Lung”) a foreign wholly-owned subsidiary of CSAHC. The
proceeds replenished the Company’s capital and lowered
　
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本文鏈接地址：China Southern Airlines Company Limited Annual Report 2009(5)