曝光臺 注意防騙 網曝天貓店富美金盛家居專營店坑蒙拐騙欺詐消費者

the gearing ratio, thereby laying a solid foundation for
improvement in the financial position as well as the future
development. To further reduce the gearing ratio and
financial burden and support the strategic development
with funds, the Company is planning to raise an amount
of RMB10 billion through non-public issues of A shares
and H shares in 2010.
During the reporting period, the Group continued to give
back to society with love and contribution in fulfilling
its responsibility of corporate citizen. During 2009, our
Ten Cent Care Foundation continued to sponsor poor
undergraduates and provided 22 flights for specific
purposes, peacekeeping, evacuation of compatriots living
abroad, etc. On our principle of “Green Flight”, we
continuously increased the energy utilization rate and
decreased the emission of greenhouse gases through
fleet upgrade, route network optimization and aircraft
weight reduction.
Turning to 2010, given that the international financial market is increasingly becoming stable, we expect to see a
normal growth of the global economy during the recovery.
Driven by the proactive fiscal policy and moderately easing
monetary policy, the domestic economy will also maintain
an uptrend. Besides, the PRC government has put great
efforts in economic restructuring, boosting the national income and stimulating the domestic consumption, which
will make favorable conditions for the rapid and health development of the domestic aviation market. Meanwhile,
the development of the airlines industry meets with a
number of challenges, such as more factors making the
recovery of global economy unstable and uncertain, faster
growth in the total traffic capacity of the industry, impact
of substitutive services such as Express Rail, as well as
sharp fluctuation in oil price. All of them will affect the
health development of the airlines industry. Thus, on top
of its assurance about aviation safety, the Group will
advance the strategic transformation, strive to improve
the competitiveness and profitability, enhance the service
standard and brand image of the Group continuously,
and speed up the cost control and budget management.
It will also optimize the asset and debt portfolio and
reduce the financial risk by means of equity financing.
All possible difficulties of the civil aviation industry will
be estimated and coped with proactively with the focus
on the following works:
1. Strengthening the capability of safe operation
and ensuring ongoing air safety
In 2010, the Company will make both medium-
and long-term plans for safe operation in the
long run. It will allocate more resources and continue to promote safety awareness and standard, and implement the regulations of safety
responsibility and relevant practices, including
　
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本文鏈接地址：China Southern Airlines Company Limited Annual Report 2009(6)