ALLIANCES
COMMERCIAL ALLIANCES Since the beginning of commercial aviation, airlines have developed cooperative arrangements to allow them to provide a wider and more efficient range of services. Customers benefit from better networks, flight frequencies, products and services, while airlines gain from revenue enhancement and cost savings through shared facilities and resources. The trend towards alliances accelerated after US domestic deregulation in 1978 and following more recent changes in other markets towards a freer regulatory environment for national and international operations. Increasing competition has been a key driver in the formation of alliances. Qantas is involved in equity investments, commercial alliances and other agreements with a number of carriers.
ONEWORLD The oneworld alliance comprises eleven of the world’s leading airlines – Qantas, American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malév Hungarian Airlines, Mexicana and Royal Jordanian. Another 20 or so airlines are affiliate member, including: QantasLink. Russia’s S7 Airlines will join the alliance in 2010. Member airlines’ combined route network services over 700 destinations in more than 140 countries, with around 8,500 daily departures. They carry 330 million passengers a year and employ nearly 300,000 people. Customers can earn and redeem frequent flyer and tier points with all member airlines on eligible fares across the oneworld network and top tier members enjoy their privileges across over 550 lounges worldwide. Alliance members also work together to make travel across their combined networks as smooth as possible. oneworld was the first airline alliance to offer interline e-ticketing across all member carriers, meaning customers can travel with the convenience of a single electronic ticket across the combined oneworld network. oneworld also offers an unrivalled choice of tickets, including the popular Explorer round-the-world fare and Visit passes for each continent. For more information, visit oneworld.com
QANTAS AND BRITISH AIRWAYS Qantas and oneworld partner British Airways (BA) commenced a Joint Services Agreement (JSA) in 1995, giving customers a wider range of routing and fare options between Australia and UK/Europe, reciprocal frequent flyer programs and lounge access including joint lounges. The JSA also applies to freight. In February 2010, the Australian Competition and Consumer Commission (ACCC) approved the continuation of the JSA on the Kangaroo Route between Australia, Asia and Europe for a further five years. The authorisation gives Qantas and BA the ability to coordinate schedules and pricing on their services between Australia, Asia and Europe. Qantas and BA have an extensive codeshare relationship and share a wide variety of resources. The two airlines have integrated their operations in Bangkok, Jakarta, Kuala Lumpur and Singapore, have joint or co-located airport and sales offices in a number of locations around the world and share airport lounges in Bangkok, Hong Kong, and Singapore.
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