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Situation
“We must meet these three business challenges
as quickly as possible to remain viable.
The market is extremely volatile. This year, three
of our Spanish market competitors folded.”
Kenneth Sandven, General Manager, Serra Soldadura.
Business challenges
+ Continuously and dramatically
reduce time-to-market
+ Substantially reduce costs
throughout the supply chain
+ Capture company know-how to
defi ne and leverage company assets
Company overview
Training time -75%
2
Capture Know-How
“Our challenge is to preserve the know-how contained
in our workforce. Capitalization and leverage of our
expertize will enable us to increase value and consequently
our margins,” says Blai Felip.
“Only CATIA V5 and DELMIA PLM solutions fi t
all of our requirements. We have harmonized
our installation with 40 CATIA V5 seats.
We can really leverage V5 potential as our
engineers concentrate on one system.”
Blai Felip, Engineering Director, Serra Soldadura.
In 1998, Serra Soldadura worked mainly in a multiple
system, 2D environment with cumbersome and
manual processes that slowed response time and
increased costs.
This had far-reaching drawbacks:
• Drawings were inconsistent due to repeated
changes during the implementation phase.
• It was impossible to re-use designs to improve
design time and reduce errors.
• Assembly errors occurred as pre-production
validation was impossible.
• It was not possible to program robots before the
welding lines were installed.
Bidding time -50%
Solution
3
CATIA V5 and DELMIA,
the right PLM choice
To become more competitive, SERRA’s management
decided to completely reengineer their design-tomanufacture
processes. Their aim was to be able to
reuse existing designs and validate manufacturing
early on to produce the right product more rapidly.
“We were looking for a unifi ed PLM solution which
combined powerful 3D product development capabilities
with digital manufacturing solutions,” says Blai Felip.
SERRA had clear-cut requirements:
• An across-the-board process centric solution, from
conceptual design to FEA (Finite Element Analysis),
to digital manufacturing simulation.
• A single architecture to eliminate tedious data
transfer, providing multiple iterations between
design and manufacturing simulation in order to
optimize designs and produce the right product
the fi rst time. “The unifi ed V5 architecture which
manages Product, Processes and Resources (PPR)
in a seamless environment weighed heavily in our
decision,” says Blai Felip.
• To reduce technology gaps when meeting future
demands. “We need a solution for today but also for
tomorrow. It’s clear to us that CATIA V5 and DELMIA are
next generation solutions whose unique technology differentiators
will cover our future needs,” says Blai Felip.
Improved Bid Process
The time required to prepare a bid has been reduced
by 50%*, largely stemming from SERRA’s ability to
access previous designs and produce valid new design
concepts more quickly by having PLM solutions in
place. Consequently SERRA has been winning more
bids each year.
Mr. Felip also remarks, “now that the concept creation
process is achieved with CATIA V5 we only make
drawings late in the development. Using 3D design
also streamlines the production of the BOM for the bid
process, and allows more accurate costing and faster
project startup. This results directly in shorter time
to product delivery because we can order materials
faster and begin manufacturing earlier”.
*findings based on an independent study performed by CIMdata
(November 2003).
Results
Smooth Process Reengineering
It was necessary to implement IBM and Dassault
Systèmes PLM Solutions without tying up machines
or personnel while the company continued to fill its
outstanding orders.
With support from IBM Business Partner CADTECH,
this went smoothly, particularly through customized
CATIA V5 training which allowed the progressive
training of 100 engineers operating 40 workstations
over two shifts.
“It usually would take up to five years to train an
expert tool designer. By combining this approach with
the intuitiveness and the power of CATIA V5, SERRA
can now turn a beginner into an expert designer in
12-14 months thus reducing training time by 75%,”
says Blai Felip.
SERRA has reaped clear and tangible benefits from CATIA V5 and DELMIA implementation.
　
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