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notary to approve a member joining
or resigning from a trade union;
• abolishing the ‘dual competency system’,
in which a union can only establish
legitimacy if it represents 50 per
cent of the workforce at enterprise
level and 10 per cent at industry
level, and replacing it with a referendum
of workers;
• making it possible to use the right
to strike outside a collective bargaining
process; and
• lifting the total bans on strikes in
the many industries and workplaces
where they apply.
“We’re in a critical period for putting
pressure on the government for
these changes to trade union laws
and we and our national confederation,
DISK, are campaigning strongly
on the issue,” said Göktas. “The
support we are receiving from the
IMF and the European Metalworkers’
Federation is also crucial at this
time.” ANITA GARDNER
Turkish trade union laws under review
METAL WORLD 18 No 4 • 2004
IMF Special report
T R A D E U N I O N M A G A Z I N E S
B Y J E A N A V I T H O U L K A S
Trade union magazines,
still crucial
Most IMF affiliates have a website for their members, many of them in
conjunction with a magazine. Is there still a need for union journals
and are they worth the resources that are required to keep them going?
The IMF looks at a sample of union magazines to investigate this tried
and tested method of communication.
Unions produce all sorts of communication materials.
Some make videos, audio tapes, pamphlets, specialised
forms of communication for their activists and
officials and use the Internet. But most unions still
produce a journal or newspaper for the general membership.
They vary in style, format and content, but they all
aim to get the union’s message across to members and play
a role in influencing public opinion through the members.
Sometimes this happens in ways that the union does not
intend nor predict. The children of NUMSA members are
a case in point. Jenny Grice, the editor of South Africa’s
NUMSA News, says that she often receives letters from members’
children who read the newspaper. “Their parents are
possibly illiterate or semi-literate and it’s interesting to see
that there are other family members who read and respond
to our articles.”
With low literacy levels among the membership, one of
Grice’s objectives is to get people to “simply read”. “We’re
constantly thinking of ideas that will get people to first look
at the newspaper and read it,” she said.
The ideas include competitions where members can win
gifts, financial incentives for people to make contributions
and crossword puzzles where you have to read the articles
to be able to understand the clues. Teachers that run literacy
courses in consultation with the union also encourage
the members to read the union paper.
There is a great deal of emphasis put on member participation
and ownership of the newspaper. “We invite members
to write in and if they do, we offer to send them on a
writing and editing course where they can improve their
skills and hopefully become regular contributors,” she
explains. For anyone who may be enthusiastic about this
idea, she adds quickly. “But it’s hard work.”
The Swedish Dagens Arbete (Today’s Work) is at the other
end of the spectrum. Dagens Arbete, with its professional
photographs and feature articles on a wide range of subjects
including sports people and musical celebrities, could
sit comfortably on any news stand alongside the likes of
Vanity Fair or Paris Match.
“We take the view that union members are interested in
other issues, besides trade union matters. They are interested
in politics, economics, relationships, food and cartoons
and we want to produce a magazine that is as good
quality as possible so that they look forward to receiving
it and enjoy reading it,” says editor Hans Larsson. Larsson
points out that the subject matter does not have to be
related to unions, but it has to be interesting to write about
and read.
The magazine goes to members of four different unions
and each edition has centre pages that are dedicated to each
union’s particular issues and campaigns. Larsson admits
that the four unions arrangement means that they can produce
something better than if the unions were individually
producing their own publication.
TURNING TO FEATURES
The changes in communication and the speed with which
　
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