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CERTIFIED LOGISTICS OPERATORS:
Let Us Think About the Future of the
Material Handling Workforce!
number of people. At the
same time I know that in
some distribution centers
and production centers, material
handling jobs are well designed, motivating
jobs and that their workers are proud
to be part of the operation.
So my simplifi ed answer is that we face
the impact of these three hypotheses concurrently,
leading to a growing crisis situation.
What are the possible solutions? Well,
we can import fresh workers from other
countries who want to immigrate to America
and who will readily accept work in
the current working conditions. We can
also get into a huge marketing initiative
aiming to revamp the negative perception
and to attract workers to the fi eld. We can
also computerize and automate our logistic
centers and operations as much as possible,
minimizing the need for manpower. I believe
that each of these three solutions has
merits in specifi c settings, but that it will
be insuffi cient for addressing the scale and
scope of the emerging crisis.
Deeper solutions are needed. They involve
a new conceptualization of what a
material handling and logistics job is to
be, and of what a logistics center is to be: a
change of paradigm. Let me start by an example
depicting the current paradigm. For
years we have aimed to make operations
such as order picking as easy, productive
and error-free as possible.
We are now in the age of pick-to-light and
pick-to-voice solutions. In many implementations,
this has signifi cantly reduced waste
and errors. Yet at the same time it has lead
to a shrinking of the human contribution to
t h e
job. In fact,
we are letting them think
and decide less and less. Walk, scan,
pick, place: operations quasi ideal for robotic
operations, but there are not yet mobile
robots with the vision, fl exibility and dexterity
of a human operator. Yet many human
operators that we employ in such operations,
when they return home, they get on the internet,
play complex video games, manage
their home budgets, deal with multiple complex
social situations, attend courses, and
desperately look for better jobs!
What if we completely change our mindset?
Let me put you in an alternative world
for a few moments. In that world, the industry
relies on certifi ed logistic operators.
In that world, all distribution centers,
factories and other logistics operations are
designed to exploit the high skills of this
certifi ed workforce.
The certifi ed logistic operators are
trained to exploit all the physical handling
and transport technologies. They consider
themselves service professionals. They
manage the computer and communications
transactions and information requests. They
self manage their operations in teams, dispatching
themselves, being accountable for
their operating and budget performance.
The centers in which they work are designed
to be workplaces of excellence. They are
designed to exploit the brain, knowledge,
agility and overall professionalism of their
operators. They smartly combine automation
and manual operations. They offer career
paths for their talented workforce.
Is this alternative world simply a dream
world? A utopia? Another of these university-
professor crazy unconnected-to-thereal-
world ideas? Maybe you can imagine
an even better vision. The industry, with all
its key actors working together, can make
this happen. The key is: do we really want
it? Is there really an emerging crisis? Is our
current model sustainable in the future?
Think about it and get to action.
6 On The Mhove
ECONOMIC INSIGHT
By F. Hal Vandiver
Executive Vice President, Business Development
Material Handling Industry of America
The following article
by Ernest
H. Preeg, Senior
Fellow in Trade
and Productivity at the
Manufacturers Alliance
/MAPI provides a commentary
on the undervalued
Chinese Yuan.
Whether we like it or not, our economy, much of the “supply” we
“demand”, our investment portfolios, our capital base and our
trade balances are signifi cantly tied to the Chinese economy and
the value of their currency relative to our dollar. And, interestingly,
it is now the EU that is waking up to this reality; hence the phrase
in the title “Storm Clouds Ahead”. Anyone who has operation is
China today, planning on a relationship with Chinese trading partners
　
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