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核心層Core Level
緊密層Major level
國(guó)航股份
Air China Ltd.
國(guó)貨航
Air China Cargo
AMECO
中航有限
China National Aviation Corp.
民航快遞
China Air Express
中航傳媒
Media and
Advertisement
中航旅業(yè)
Travel Service and hotels
財(cái)務(wù)公司
Finance Company
相關(guān)多元化產(chǎn)業(yè)布局是中國(guó)航空運(yùn)輸集團(tuán)的現(xiàn)實(shí)選擇(Continued…)
建設(shè)開(kāi)發(fā)
Construction & Development
相關(guān)多元化產(chǎn)業(yè)布局是中國(guó)航空運(yùn)輸集團(tuán)的現(xiàn)實(shí)選擇(Continued…)
􀂾 相關(guān)多元化產(chǎn)業(yè)布局有利于航空運(yùn)輸集團(tuán)實(shí)現(xiàn)可持續(xù)發(fā)展
Variety of Related Business Industrial Layout is benefit to our sustainable dev.
􀁺 航空公司三大戰(zhàn)略性風(fēng)險(xiǎn)
Three strategical risks in Airline Business
航空公司
Airline
經(jīng)濟(jì)周期性
突發(fā)事件
商業(yè)模式
• 航空集團(tuán)應(yīng)從產(chǎn)業(yè)發(fā)
展戰(zhàn)略的角度出發(fā)，
搭建一個(gè)可促進(jìn)和保
護(hù)核心業(yè)務(wù)發(fā)展的產(chǎn)
業(yè)體系
• Aviation group should
set up an industrial
system which can boost
and protect its core
business on the level of
strategic development.
Operating Model
Economic Circle Emergencies
相關(guān)多元化產(chǎn)業(yè)布局是中國(guó)航空運(yùn)輸集團(tuán)的現(xiàn)實(shí)選擇(Continued…)
􀁺 漢莎航空集團(tuán)通過(guò)相關(guān)多元化規(guī)避了戰(zhàn)略性風(fēng)險(xiǎn)
Lufthansa Aviation Group offset strategic risks through variety business model
客運(yùn)
PAX
維修MRO
IT
貨運(yùn)Cargo
航食Catering
休閑旅游
Leisure travel
以以客客運(yùn)運(yùn)為為核核心心向向外外拓拓展展BBuussiinneessss EExxtteennssiioonn
• 整個(gè)漢莎產(chǎn)業(yè)鏈?zhǔn)菄�繞其核心—客運(yùn)業(yè)務(wù)發(fā)
展，從核心向外依次展開(kāi)的業(yè)務(wù)是維修、貨
運(yùn)、航食、休閑旅游和IT
LH’s industrial chain is based on core
passenger business and extended to MRO,
Cargo, Catering, Leisure travel and IT.
• 漢莎選擇產(chǎn)業(yè)鏈的原則是：與客運(yùn)戰(zhàn)略一致、
與客運(yùn)業(yè)務(wù)相關(guān)、依賴(lài)客運(yùn)
LH’s Principle: in consistent with passenger
business strategy and related with and
dependent on Passenger service.
• 漢莎建立航空產(chǎn)業(yè)鏈的目的是增強(qiáng)核心業(yè)務(wù)
（客運(yùn)）的競(jìng)爭(zhēng)力和整個(gè)集團(tuán)的抗風(fēng)險(xiǎn)能力
LH’s Objectives: to strengthen core
competitiveness and anti-risk ability
整個(gè)漢莎產(chǎn)業(yè)鏈?zhǔn)菄�繞其核心客運(yùn)業(yè)務(wù)發(fā)
展，從核心向外依次展開(kāi)的業(yè)務(wù)是維修、貨
運(yùn)、航食、休閑旅游和IT
LH’s industrial chain is based on core
passenger business and extended to MRO,
Cargo, Catering, Leisure travel and IT.
漢莎選擇產(chǎn)業(yè)鏈的原則是：與客運(yùn)戰(zhàn)略一致、
與客運(yùn)業(yè)務(wù)相關(guān)、依賴(lài)客運(yùn)
LH’s Principle: in consistent with passenger
business strategy and related with and
dependent on Passenger service.
漢莎建立航空產(chǎn)業(yè)鏈的目的是增強(qiáng)核心業(yè)務(wù)
（客運(yùn)）的競(jìng)爭(zhēng)力和整個(gè)集團(tuán)的抗風(fēng)險(xiǎn)能力
LH’s Objectives: to strengthen core
competitiveness and anti-risk ability
相關(guān)多元化產(chǎn)業(yè)布局是中國(guó)航空運(yùn)輸集團(tuán)的現(xiàn)實(shí)選擇(Continued…)
• 2005年漢莎集團(tuán)各項(xiàng)業(yè)務(wù)比重Percentage Chart of LH in 2005)
收入Revenue EBITDA
42.4
26.9
11.0
9.7
7.8
2.2
客運(yùn)PAX
休閑旅游
Leisure Travel
維修MRO
貨運(yùn)Cargo
航食Catering IT
61.4
4.7
16.2
12.6
4.4
0.8
客運(yùn)PAX
休閑旅游
Leisure Travel
維修MRO
貨運(yùn)Cargo
航食Catering IT
相關(guān)多元化產(chǎn)業(yè)布局是中國(guó)航空運(yùn)輸集團(tuán)的現(xiàn)實(shí)選擇(Continued…)
􀁺 相關(guān)多元化產(chǎn)業(yè)規(guī)避三大戰(zhàn)略性風(fēng)險(xiǎn)的機(jī)理
mechanism on offsetting those three risks
• 當(dāng)全局性的風(fēng)險(xiǎn)來(lái)臨時(shí)，各產(chǎn)業(yè)的市場(chǎng)萎縮程度是不同的
Encountering overall risks, every business has different downsize
• 相關(guān)產(chǎn)業(yè)的利潤(rùn)率通常要高于核心產(chǎn)業(yè)
Profit ratio of related business is generally higher than core business
17%
16%
10%
9%
7%
4%
2%
領(lǐng)先機(jī)場(chǎng)機(jī)場(chǎng)飛機(jī)租賃第三方MRO 地勤餐飲加油航空公司
歐洲領(lǐng)先機(jī)場(chǎng)可以達(dá)到58%的EBITDA利潤(rùn)
Leading airport in Europe can get 58%
EBITDA profit
歐洲領(lǐng)先機(jī)場(chǎng)可以達(dá)到的利潤(rùn)
2004年民航業(yè)平均EBITDA利潤(rùn)
Industrial Average EBITDA Profit in 2004
信息來(lái)源: 歐洲航空運(yùn)輸協(xié)會(huì)AEA-TEATS
目錄Contents
一、產(chǎn)業(yè)布局對(duì)企業(yè)集團(tuán)的生存與發(fā)展具有決定性作用
Industrial Layout is decisive to the survival and development of Enterprise
Groups
二、相關(guān)多元化產(chǎn)業(yè)布局是中國(guó)航空運(yùn)輸集團(tuán)的現(xiàn)實(shí)選擇
A variety of related industrial layout is choice of china aviation groups
三、實(shí)施相關(guān)多元化產(chǎn)業(yè)布局需要重點(diǎn)關(guān)注的三個(gè)問(wèn)題
Three issues should be focused in implementing such layout
實(shí)施相關(guān)多元化產(chǎn)業(yè)布局需要重點(diǎn)關(guān)注的三個(gè)問(wèn)題
Three issues should be focused in implementing such layout
􀂾 堅(jiān)持優(yōu)先發(fā)展核心產(chǎn)業(yè)
Insist on developing core business first
􀂾 堅(jiān)持內(nèi)涵做強(qiáng)與外延擴(kuò)張的連動(dòng)發(fā)展
　
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